BUT ... not to worry! Tales of the Cocktail is going digital this year!! Happening September 21-24th. And I can say, I am excited about it. This will give everyone (and anyone) a chance to attend the conference when they see fit. All seminars will be available On-Demand to view if you don't get to catch it live. Let's not forget the Spirited Awards and the Dame Hall of Fame.
There will be a "lobby" and opportunity to network with other attendees, as well as partner booths where you can 'chat' with vendors and maybe win a giveaway and also; Mentor Meetings, cocktail recipes and there's even a chance to learn some dance moves. And it's all FREE!
All you have to do is go to talesofthecocktail.org and register. You'll receive a password that will allow you to register for the sessions you wish to attend. Whether you're a cocktail enthusiast, bartender/bar owner or work for a brand - you will find something to walk away with. REGISTRATION IS OPEN NOW!
Now to figure out how we're going to be doing our Texas Toast ..... STAY TUNED!
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ABOUT TALES OF THE COCKTAIL FOUNDATION
Tales of the Cocktail Foundation, a 501(c)(3) Non-Profit Organization, is the global leader in spirits education and a platform to address issues facing the industry. The mission of the Foundation is to Educate, Advance, and Support the global drinks industry through programs that benefit individuals and organizations in the industry and to make a lasting impact in our host communities.
EDUCATE
We believe in the power of education to advance the hospitality industry. TOTCF Programs connect the community to the knowledge of industry leaders and innovators via seminars surrounding spirits history, new craft techniques, business training, an online knowledge base, access to emerging products, and direct mentorship that can change career trajectory and lives.
ADVANCE
We are a platform for thought leadership and development of standards around key issues facing our industry. Woven throughout our programs are professional networking and community building opportunities to better connect our diverse, global community. We accelerate the growth of the spirits industry through forward-thinking partnerships and mentorship programs, such as the Cocktail Apprentice Program, to develop the next generation of industry leaders.
SUPPORT
We create lasting impact in the communities we serve through financial and promotional support programs geared toward individuals, organizations and communities that define the history and future of the industry. We provide direct resources in areas such as education, healthcare, addiction, sustainability and diversity.